PHARMA NARRATIVE VR
Working with an international New York agency, Current developed a virtual reality experience that helps the user understand the daily challenges of living with a life-long disease. The narrative encourages compassion, empathy and delivers a strong message. The user begins the day in a kitchen and is exposed to the confusion of the injection process, the dietary restrictions, and the shame in deciding where to store medication. As the user explores the homes-setting via their VR headset, the daily challenges of relationships, lifestyle, financial and career obstacles become clear.
The fully immersive virtual reality experience uses a Google Cardboard viewer for iPhone 6, offering realism of 360° photos and CG enhancements. Ray-casting allows hands-free activations of interactive hotspots spread around the rooms by staring at points of interest.